Customer surveys

Market orientation (i.e. the focus on existing and potential customers) is the key factor and the central purpose of any business organization. A deep understanding of customer requirements and their underlying motivation contributes significantly to market-oriented (organizational) development. The way an organization sees itself has to be set alongside its image as perceived by outsiders. Both perspectives provide crucial clues as to what measures need to be implemented and what sort of organizational set-up is suitable.

Customer surveys go far beyond simply gauging levels of satisfaction. They facilitate an analysis of competitive advantages, provide information on actual willingness to pay, allow conclusions to be drawn about expectations, motives and perceived benefits, explore market trends, identify opportunities for innovation and much more besides Customer surveys are an opportunity for an organization to interact with its environment; they transcend the everyday, operational contact with customers and involve more than just market-related business areas such as customer service and sales.



Trigon has a special ability not only to open up this interactive space between the "inside" and "outside" of an organization but also to combine these two perspectives and integrate them into a market-oriented organizational concept.